Dataleum ng (18)

Breaking Down the Most Streamed Songs on Spotify.

Music has always been a universal language, connecting people across cultures and generations. In today’s digital age, the way we consume music has changed drastically. Gone are the days of cassette tapes and CDs. Now, streaming platforms like Spotify are where we discover new tunes, revisit old favorites, and share our playlists with friends.

Among the millions of tracks available on Spotify, certain songs have risen to the top, becoming the most streamed songs of all time. But what makes these tracks so special, and why do they resonate with so many listeners?

Our Spotify analysis takes a closer look at some of the most streamed songs on Spotify. We’ll explore the artists behind these hits, the stories they tell, and why these songs have become anthems for people around the world.

The New Way We Experience Music

Before we dive into the list, it’s worth noting why streaming has become such an important part of the music industry. Spotify, which launched in 2008, has grown into one of the biggest music streaming platforms in the world, with over 500 million active users. Unlike traditional radio or album sales, streaming allows listeners to access virtually any song, anytime, anywhere. This convenience has made it easier than ever for songs to reach massive audiences, with some tracks racking up billions of streams.

Streaming data also reflects what’s popular in real time. Unlike album sales, which could take weeks or months to build up, streams are counted the moment someone presses play. This immediacy has led to the rise of viral hits that dominate the charts for weeks or even months.

So, what are these most streamed songs that have captured the hearts and ears of millions? Let’s take a look at a few of them:

  1. “Blinding Lights” by The Weeknd

It’s no surprise that The Weeknd’s “Blinding Lights” tops the list. Released in 2019, this song became a defining track of the early 2020s. It was released in November as the second single from The Weeknd’s fourth studio album, After Hours. It spent four weeks at No. 1 on the Billboard Hot 100 and was the first song to remain in the chart’s top 10 for an entire year.

According to Variety.com, The weeknd’s “Blinding Lights” is the first song to pass the 4 billion stream mark on Spotify. The Weeknd’s smooth vocals paired with the song’s upbeat tempo make it a track that you can’t help but move to. “Blinding Lights” has also been featured in countless TikTok videos, further boosting its popularity and earning it billions of streams.

2. “Shape of You” by Ed Sheeran

Another mega-hit is Ed Sheeran’s “Shape of You” . Released in 2017, this catchy tune quickly became a global sensation. Its blend of pop and dancehall rhythms, combined with Sheeran’s smooth vocals, made it an instant hit.

The song’s lyrics, which tell the story of a blossoming romance, are simple yet relatable, making it a favorite for many listeners. As of now, “Shape of You” has over 3 billion streams on Spotify, cementing its place as one of the most popular songs of all time.

3. “Someone you love” by Lewis Capaldi

When Lewis Capaldi released “Someone You Loved” in 2018, he might not have anticipated just how deeply the song would resonate with listeners around the world. What started as a simple ballad quickly catapulted Capaldi from being a relatively unknown artist to an international superstar. With over 3.4billion streams, the song explores the themes of love and loss which are what almost everyone can relate to.

Capaldi’s ability to tap into these universal emotions is what makes the song so powerful.

4. “Sunflower” by Post Malone and Swae Lee

Released in October 2018 as part of the soundtrack for the animated film Spider-Man: Into the Spider-Verse, the song quickly became a sensation, resonating with listeners of all ages. Today, “Sunflower” stands as the 4th most streamed song on Spotify, with over 3.4 billions plays.

One of the key factors behind the success of “Sunflower” is its connection to Spider-Man: Into the Spider-Verse. The film, which was a critical and commercial success, introduced the song to a wide audience. The song’s placement in the movie’s opening scenes made it an instant favorite, and it became the unofficial anthem for the film.

5. “As It Was” by Harry Styles

“As It Was” marked a new chapter in Harry Styles’ career, showcasing his evolution as an artist. It quickly captured the attention of fans and critics alike. The song’s infectious melody, and nostalgic sound have made it one of the most streamed songs on Spotify, earning it the impressive title of the 5th most streamed song on the platform with 3.3 billion streams as at the time of this report.

6. “Starboy” by The Weeknd

Featuring French electronic duo Daft Punk, “Starboy” was the lead single from The Weeknd’s third studio album of the same name. With over 3.3 Billion streams, the seamless fusion of The Weeknd’s soulful vocals and Daft Punk’s legendary electronic soundscapes propelled “Starboy” to the pinnacle of charts worldwide, including the coveted top spot on the US Billboard Hot 100.

7. “One Dance” by Drake ft Wizkid

Drake’s “One Dance” is a track that needs no introduction. Released in 2016 as part of his fourth studio album, Views, “One Dance” quickly became a global sensation, dominating charts and dance floors alike. Featuring Nigerian artist Wizkid and British singer Kyla, the song blends elements of dancehall, Afrobeats, and pop, creating a sound that transcends borders.

With 2.2 Billion streams as at the time of this report, we can all agree that its catchy chorus has earned it the title of the 7th most streamed song on Spotify.

8. “Stay” by The Kid LAROI & Justin Bieber

With over 3.1 billion streams and counting, “Stay” by The Kid LAROI and Justin Bieber has secured the 8th position on the list. Released in July 2021, this collaboration quickly skyrocketed to the top of the charts and becoming a global anthem.

Part of what makes “Stay” so special is the collaboration between The Kid LAROI and Justin Bieber. The Kid LAROI, an emerging star from Australia, had already begun making waves in the music industry and we can say that teaming up with Justin Bieber, a seasoned superstar with a global fanbase enhanced the success of the song.

9. “Dance Monkey” by Tones and I

This breakout hit from the Australian singer-songwriter Toni Watson, known professionally as Tones and I, captured the world’s attention when it was released in May 2019. The song’s rapid rise to fame was nothing short of extraordinary, raising her from a street performer to an international pop star almost overnight. The track quickly topped the charts in over 30 countries and broke records in the process, staying at number one in several countries for weeks on end.

As the 9th most streamed song on Spotify, with over 3.1 Billion streams as at the time of this report, we can all agree that “Dance Monkey” has cemented its place in music history.

10. “Believer” by Imagine Dragons

With a staggering 3.0 billion streams, “Believer” by Imagine Dragons has cemented itself as one of the most impactful songs of the past decade, earning its place as the 10th most streamed song on Spotify. Released in February 2017 as the lead single from their third studio album Evolve, “Believer” quickly became a global sensation.

The song’s energy is infectious, making it impossible not to feel a rise of adrenaline when listening.

What These Songs Tell Us About Modern Music

The success of these tracks isn’t just about catchy melodies or viral moments it also reflects broader trends in music and culture. For one, these songs show the growing influence of global sounds in mainstream music which we can see from Ed Sheeran’s use of dancehall rhythms to The Weeknd’s ‘80s-inspired beats, artists today are drawing from a wide range of influences to create something new and exciting and we love to see it.

In the end, the most streamed songs on Spotify aren’t just hits they’re the tracks we return to time and again, not just for their catchy tunes, but for the way they make us feel. And that’s what makes them truly timeless.

Dataleum ng (17)

How To Make Money On Upwork as a Data Analyst.

Freelancing has become a popular option for Nigerians looking to make money online, with platforms like Upwork opening doors for professionals across various fields. If you’re a Data Analyst wondering if you can tap into this opportunity, the answer is a resounding yes! Upwork connects freelancers with clients seeking diverse services, including Data Analytics.

In this article, we’ll explore how you can make money on Upwork as a Data Analyst, providing you with practical tips and strategies to succeed on the platform.

Overcoming Misconceptions and Doubts About Freelancing

Freelancing on Upwork often face misconceptions, with one of the most prevalent being that it is not a “real job”. Many people believe freelancing lacks the stability and seriousness of traditional employment. However, freelancing is a legitimate career path that offers flexibility and the opportunity to work with diverse clients across various industries. To overcome this misconception, freelancers should treat their work with the same level of professionalism and dedication as any traditional job.

What is Upwork and How Does It Work?

Upwork is a freelancing platform where clients post projects, and freelancers bid on these projects to get hired. It covers a wide range of services, including Data Analytics, Writing, Graphics Design, Content Writing, Programming, and more. 

Here’s how you can get started on Upwork:

1. Create a Profile: Sign up for a free account and create a detailed profile. Highlight your skills, experience, and what you can offer as a data analyst. Make sure to include any relevant certifications or job experience.

2. Get Hired and Deliver Quality Work: Once a client selects you, ensure you communicate effectively and deliver high-quality work on time. Satisfied clients are more likely to give you good reviews and repeat business.

3. Browse Projects: Search for projects that match your skills. Use keywords like “data analysis,” “data visualization,” “Excel,” “Python,” or “SQL” to find relevant jobs.

4. Submit Proposals: When you find a project you’re interested in, submit a proposal. Tailor each proposal to the specific job, demonstrating how your skills and experience make you the best candidate. Be clear, concise, and professional.

Understanding the Competitive Landscape on Upwork

Upwork is a competitive marketplace, and it is important to understand the platform before diving in. Researching and analyzing the profiles of successful Data Analysts on Upwork can provide valuable insights into their strategies and help you identify areas where you can stand out.

Tips for Succeeding as a Data Analyst on Upwork

1. Build a Strong Portfolio: Your portfolio is your showcase. Include case studies, previous projects, and sample analysis. Show potential clients the value you can bring to their projects.

2. Optimize Your Profile: Use a professional photo and write a compelling bio. List all relevant skills, software proficiencies, and any certifications you have. The more detailed and polished your profile, the more likely clients will consider you for their projects.

3. Start Small and Build Your Reputation: Initially, you might need to accept lower-paying jobs to build your reputation on the platform. Focus on delivering excellent work and getting positive reviews. As your profile grows, you can start bidding for higher-paying projects.

4. Network and Stay Active: Join Upwork groups and forums related to data analysis. Engage with other freelancers and potential clients. Staying active and visible on the platform can lead to more opportunities.

5. Continuous Learning: The field of data analysis is constantly evolving. Stay updated with the latest tools, techniques, and industry trends. Consider taking online courses or earning certifications to enhance your skills and marketability.

Begin your Data Analytics Journey here

Potential Gig Ideas for Data Analysts on Upwork

1. Data Cleaning and Preparation: Offer services to clean and prepare raw data for analysis. Many clients have datasets that need to be organized and formatted correctly.

2. Data Visualization: Create visually appealing and informative charts, graphs, and dashboards using tools like Tableau, Power BI, or even Excel.

3. Statistical Analysis: Perform statistical analysis , help clients understand trends, correlations, and insights from their data.

4. Business Intelligence Reporting: Develop comprehensive business intelligence reports that help companies make data-driven decisions. Familiarity with tools like Power BI or Looker can be a plus.

5. Predictive Modeling: Build predictive models to forecast future trends. This could be useful for clients in finance, marketing, or any field that relies on forecasting.

Succeeding on Upwork as a Data Analyst is not only possible but also rewarding. By creating a strong profile, building a solid reputation, and continuously improving your skills, you can tap into the growing demand for Data Analytics services. Start by setting up your Upwork account, exploring potential gigs, and putting your best foot forward in every project. 

Happy freelancing!

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Top Nigerian Skit Makers in Q2, 2024

Top Nigerian Skit Makers in Q2, 2024


We know you’ve been eagerly anticipating this report!

We present to you, the Skit Makers Analysis report for the second quarter of 2024!
Continuing our tradition, this article comprehensively analyses the top Nigerian skit makers, showing their highlights and growth on Instagram in Q2 2024.

To celebrate these incredible talents, we’ve delved into the data from Q2 2024, exploring metrics such as views, comments, and likes. The major essence of this report is to continuously celebrate and recognize the efforts of these creatives, featuring both new faces and familiar names.

Before we dive into the latest rankings, take a quick trip down memory lane with our previous report here.

Here’s what to expect:

  • Top 5 Female Skit Makers on Instagram

  • Top 5 Male Skit Makers on Instagram

Here’s how the analysis is structured:

  • Metrics: Views, likes, followers, comments, and skits posted are used to analyze the trends in the Skit Makers Nigerian Industry.

  • Insights: The analysis goes beyond highlighting individual successes. It aims to contribute to the industry’s growth by providing valuable insights and fostering a deeper appreciation for the craft.

Now, let’s get to the rankings!

TOP 5 MALE INSTAGRAM SKIT-MAKERS

5. Layi Wasabi

Layi Wasabi is a household name in the skit-making scene, celebrated for his unique comic style and ability to connect with his audience. Layi Wasabi has steadily won the hearts of many with his highly relatable skits, from his Law character to Mr. Richard the motivational speaker.

In Q1 2024, Layi held the top spot, which was no surprise. However, this quarter he slipped to 5th place with 2.3 million followers and 18 skits posted. His videos had 39 million views, 125K comments, and 3 million likes. The drop in rank can be attributed to fewer skits compared to his peers, but when we compare his growth to Q2 of last year, Layi showed exponential improvement. His journey proves that consistency and genuine connection with the audience are key to enduring success in the skit-making industry.

4. Cute Abiola

Also known as Lawyer Kunle, the cute Abiola is a dynamic and creative skit maker, and his ability to embody different funny characters is reflected in his impressive social media numbers.

In Q2 2024, Cute Abiola moved up from 5th to 4th place, which emphasizes his growing popularity among fans. With 6 million followers, he shared 34 skits that garnered 48 million views, 167K comments, and 4 million likes. His rise in rank reflects his ability to consistently engage his audience and deliver content that resonates deeply. It’s clear he’s tapped into what his audience loves to see, maintaining his relevance and influence in the skit-making community.

3. Folagade Banks

Folagade Banks has quickly become a rising star in the skit-making industry, known for his fresh approach to comedy and clever storytelling.

Making his debut in our analysis, Folagade Banks secured the 3rd position with 468K followers and 52 skits. His videos had 49 million views, 297K comments, and 5 million likes, showcasing his high engagement levels. Despite having the smallest follower count among the top 5, Banks’ ability to connect with his audience through consistent and high-quality content has set him apart. He has great potential and a strong bond which he has formed with his growing fanbase.

2. Mr. Funny

Mr Funny, also known as Oga Sabinus, is a beloved figure in the skit-making community, celebrated for his skits derived from everyday Nigerian life and culture.

Holding onto his 2nd place from last quarter, Mr Funny videos racked up 60 million views, along with 347K comments and 6 million likes. The analysis shows that his comment count was the highest among his peers. His consistent presence in the rankings shows the deep admiration his fans have for him, and his exceptional talent for connecting with audiences in a way that’s truly unique and unmatched.

1. Josh2Funny

Josh2Funny is renowned for his creativity and versatility, crafting skits that blend a diverse range of characters.

After his debut in Q1, this quarter, Josh2Funny surged from 4th to 1st place with 3 million followers and 34 skits. His videos generated 60 million views, 97K comments, and 4 million likes, marking a significant leap in recognition. Known for his skits, Josh2Funny’s rise to the top spot is an evidence of his talent and dedication to his craft. His ability to consistently innovate and entertain has solidified his status as the leading male skit maker of Q2 2024.

So, what’s next for him?

TOP 5 FEMALE INSTAGRAM SKIT-MAKERS

5. Omo Oba Aderonke

Omo Oba Aderonke has quickly gained popularity for her vibrant personality and humorous take on everyday life, making her a newcomer to watch in the skit-making world.

Entering our analysis at 5th place with 546K followers, her 24 skits garnered 9 million views, 41K comments, and 25 million likes. Despite her smaller following, her engagement rates are remarkable, reflecting her ability to resonate deeply with her audience through consistent and entertaining content. Her debut on this list proves that she is a growing influence and potential in the skit-making industry.

4. Bimbo Ademoye

Bimbo Ademoye is a versatile actress and skit maker known for blending humor with drama, captivating audiences with her engaging performances.

Returning to the list at 4th place after a minute, Bimbo’s 14 skits garnered 19 million views, 91K comments, and 25 million likes. Despite her lower skit count, her high engagement rates highlight her strong connection with her audience. Bimbo’s ability to reclaim her spot in the top 5 demonstrates her enduring appeal and talent as a skit maker. Behind every view, like, and comment is a story.

3. Taooma

Taaooma’s dedication is on full display in her consistently high-quality videos. She’s a one-woman show, often playing a multitude of characters herself! 

Consistently ranking 3rd, Taaooma’s 25 skits accumulated 35 million views, 104K comments, and 25 million likes. Her steady performance shows her ability to maintain a strong connection with her audience. Taaooma’s consistent presence in the top ranks reflects her talent and the loyal fanbase she has cultivated over the years.

2. KieKie

Bukunmi Adeaga-Ilori, or Kie Kie as everyone knows her, was born to make people laugh. What makes Kiekie so funny? It’s her amazing ability to switch accents like magic! One minute she’s a posh Lagos lady, the next she’s a hilarious village grandma. You never know who you’ll meet next in a Kiekie skit!

Formerly the top skit maker, Kiekie now holds 2nd place with 3.6 million followers and 57 skits. Her videos amassed 54 million views, 186K comments, and 25 million likes, highlighting her continued excellence in content creation. Despite the shift in rank, Kiekie’s ability to consistently produce high-quality and entertaining content showcases her enduring impact on the skit-making scene.

1. Neekah’s Luxury Beads

Topping our list is Neekah’s Luxury Beads!

Neekah’s Luxury Beads has emerged as a powerhouse in the skit-making industry, known for her dedication and unique content that captivates a diverse audience.

Claiming the top spot from 5th place, Neekah’s 480K followers were treated to an astounding 122 skits. Her videos garnered 83 million views, 244K comments, and 25 million likes, highlighting her unmatched productivity and engagement levels. Neekah’s rise to prominence is a testament to her hard work and charisma, with her laughter alone rumored to bring joy to countless viewers. Her ascent as the queen of Q2 2024 showcases her growing influence and impact in the skit-making industry.

Not to forget, the beautiful and well-detailed analysis was visualized using Microsoft Power BI. If you would love to learn Data Analytics and how you can create similar and even better visuals with Power BI, sign up here for the next Data Analytics Beginners course.

These skit makers offer a variety of comedy content that has brought laughter to millions of viewers. We are looking forward to what the next quarter holds!

Who is making it to the top spots at the end of Q2, 2024?

Is Data Analytics the right career for you?

So you’re thinking about becoming a Data Analyst—but is it the right career for you?

So, you’re intrigued by the world of Data Analytics. You’ve heard about the exciting opportunities, the fascinating insights, and the ever-growing demand for skilled professionals.

Before you begin the journey into this field, it’s important to ask yourself: Is Data Analytics the right career for you? Does this particular career path align with your own goals and aspirations? Does it tick all the right boxes in terms of salary, career growth, and general job satisfaction? 

It’s only right that we explore these questions together.

To help you decide, here’s what you can expect from a career in Data Analytics:

A Thriving Field with Growing Demand:

Data Analytics is not just a trend; it’s a thriving field with ever-growing demand. As a Data Analyst, you can expect to be in high demand, with a wide range of career opportunities available across industries.

Endless Opportunities for Learning and Growth:

The field of Data Analytics is vast and constantly evolving, offering endless opportunities for learning and growth. From mastering new tools to staying abreast of emerging trends, there’s always something new to explore and discover. 

Driving Business Impact and Innovation:

Data Analytics isn’t just about crunching numbers; it’s about driving real-world impact and innovation. As a Data Analyst, you’ll be at the forefront of driving strategic decisions and unlocking new opportunities for growth and innovation.

Here are 3 questions to ask yourself to know if Data Analytics is a good career for you:

1. Do You Enjoy Solving Puzzles?

At its core, Data Analytics is like solving a puzzle. You’re presented with a set of pieces, data points, numbers, trends and your job is to place them together to reveal the bigger picture. If you enjoy the challenge of placing information together, uncovering patterns, and finding solutions to complex problems, Data Analytics might be right for you.

2. Are You Curious by Nature?

Curiosity is the driving force behind successful Data Analysts. You’re not content with surface-level answers; you want to dig deeper, ask important questions, and uncover hidden insights by exploring customer behavior, analyzing market trends, or dissecting datasets. Then, you will fit in nicely here.

3. Are You a Strong Communicator?

Data Analytics isn’t just about crunching numbers; it’s also about communicating your findings effectively. Whether you’re presenting your insights to colleagues, collaborating with stakeholders, or writing reports for decision-makers, strong communication skills are essential. If you can break down complex information into simple, understandable terms and tailor your message to your audience, you’ll be a valuable asset as a Data Analyst.

At its core, Data Analytics is about making a difference. Whether it’s helping businesses make strategic decisions, improving operational efficiency, or driving social change, your work as a Data Analyst has real-world implications. If you’re passionate about using data to solve problems, drive innovation, and create positive change, you’ll find fulfillment in a career as a Data Analyst.

In the end, the decision to pursue a career in Data Analytics boils down to one question: Does it resonate with who you are and what you value? If the answer is yes, if you’re driven by curiosity, inspired by challenges, and motivated to make an impact then Data Analytics could be the perfect career path for you.

So, take a leap of faith, embrace the journey, and see where the world of Data Analytics takes you.

Now that you have decided to go on with your Data Analytics career, the next step is to register with a reputable training organisation. Register your interest here.

Click here to join our Dataleum Tech community.

Who is the King/Queen of YouTube Music Video Streams?

Imagine a music video so good, you can’t stop watching it. Yeah, we have all been there!

Well, some Nigerian music videos have taken that feeling global, racking up millions of views on YouTube! Back in the early days of YouTube, way back in 2005, uploading videos was not as easy as it is today. But now, YouTube has become a launchpad for millions of artistes around the world.

Nigeria’s music scene has long been a powerhouse in the global entertainment industry, and now it’s taking over the world with Afrobeats. We’re talking fire beats, stunning visuals, and a sound that turns heads and gets people dancing. So, we decided to bring this report home to find out which Nigerian music videos reign on YouTube!

We have analyzed over 30 Nigerian music videos to bring you the top 20 most-watched of all time. Get ready to discover amazing music and maybe even find your new favourite jam to play on repeat! This whole thing is proof of how YouTube and the internet have revolutionized the music industry, giving a worldwide stage to artistes who might not have been heard otherwise.

There is always a debate amongst fans…who has the most viewed music video on YouTube in Nigeria?

We will answer that question as you keep reading!

HIGHLIGHTS OF THE REPORT

Let’s talk about insights!

While the hit “Despacito” by Luis Fonsi and Daddy Yankee has become part of Youtube’s “billion views club,” with 8.4 billion views, making it the most viewed music video in the world, the top 20 Nigerian music videos have a combined total of around 5 billion views. That’s still a mind-blowing number, and it shows the huge potential of the Afrobeats movement.

From this analysis, the most recent release is “Cough” by Kizz Daniel. This music video was released on the 16th of December, 2022. The king of hits did an amazing thing with the video for “Cough.” and  Director K is the music video director behind this flawless work of art which earned it the 19th spot on this list. On the other hand, the oldest music video on this list was released on the 3rd of March, 2014 by the super-talented Yemi Alade. Yemi Alade’s breakout single ‘Johnny‘, was shot by multi-talented director, Clarence Peters, and has over 163M views on YouTube.

You can uncover interesting insights by interacting with the Power BI dashboard here.

Although we can see that the Afrobeats genre of music is dominating the ranking, the representation of the gospel music genre is also worth mentioning in this report. “Way Maker” is a contemporary gospel song that is listened to all over the world. It was written and recorded by Sinach in the year 2015. Within the shortest possible time, it spread all over Nigeria and Africa, and now beyond the shores of Africa. The music video has over 258M views on YouTube.

Is there a best time to release music?

In case you have ever wondered whether there is a perfect time to release a song, take a look at the date/month of release and the performance of the music video. Of course, no one solution works for everyone, but the timing can influence how people react to your music. Each month has its pros and cons, from the holiday season “gbedu vibe” to the “soft and sweet” feeling of February.  From our analysis, we can see that February and December are the months with the highest number of views with a total of 1.24 Billion and 79 Million respectively.

Now let us settle the lifelong debate by looking at the numbers;

SPOTLIGHTING ARTISTES

1. The rise of Rema

Rema’s music video for “Calm Down” took the world by storm, since it came out in February 2022, as the second song on his first album “Rave & Roses” directed by Director K. The song quickly became super popular and the most-watched music video ever made by a Nigerian artiste on YouTube!

But “Calm Down” is just the beginning for this star. At 23, his hit single boasts over 585M YouTube views and a billion Spotify streams. Rema’s journey began in 2019, as a young talent signing with Mavin Records and the release of his debut EP, simply titled “Rema.”

Fast forward to today, and Rema is a global star. He has performed at the BRIT Awards, secured a nomination for “International Song of the Year” alongside industry giants, and shattered records. Notably, Rema made history as the first African artiste to achieve a billion streams on Spotify, got awarded the ‘Best Afrobeats’ award at the MTV VMAs, and holds the record as the longest-charting African artiste in the Billboard Top 100. His achievements also secured him a spot in the Guinness Book of World Records for his chart-topping success in the MENA region.

REMMMMAAAAAA! We want to keep partying!

2. Nigerian Music Video Queens

While male artistes dominate Nigerian music, talented women have their crowns. Here are some of the leading ladies:

– Ayra Starr:  (Rush – 334M views): Ayra Starr isn’t afraid to take on the music world by its horns. Her single, “Rush” released in September 2022, exploded on social media, particularly TikTok. This song was part of her debut album “19 & Dangerous,” which currently sits at number 4 on the list of most-watched Nigerian music videos on YouTube. 

– Sinach: (Way Maker – 258M views): Sinach isn’t just a singer – she’s a gospel music icon. Her song, “Way Maker”, released in 2015 is her most popular track and holds the record for the 9th most-watched Nigerian music video of all time. “Way Maker” is a powerful and uplifting song that has resonated with millions around the world.  

– Yemi Alade Afrobeat Royalty (Johnny – 163M views): Yemi Alade is a veteran of the Nigerian music scene. Debuting in 2009, she skyrocketed to fame with the release of “Johnny” in 2014. This hit song not only established her as a force to be reckoned with but also holds the YouTube record for the 18th most-watched Nigerian music video of all time. With its captivating visuals and powerful vocals, “Johnny” is a classic Afrobeats anthem that continues to captivate everyone!

3. Artistes Topping the Charts More Than Once

A few artistes have managed to bag multiple entries on the most-watched YouTube video list. Here are some of the hitmakers who keep their fans coming back for more:

– CKay: The King of Remixes (Love Nwantiti – 706M views combined): CKay isn’t just a musician, he’s a master of reinvention. His song  “Love Nwantiti” had 475M views in its original form (currently the 2nd most-watched Nigerian music video). But CKay wasn’t satisfied with just one hit. He released an acoustic version of the song, showcasing his vocal talent and offering a fresh perspective.

This acoustic version has 231M views on its own, solidifying CKay’s place as the “Love Nwantiti” king and ranking 10th on the overall list. The most impressive thing is that Ckay produced both of these songs that topped the chart. Ckay, take your flowers please!

– Burna Boy: The Afrofusion Giant (1.05 billion views combined): Burna Boy is a powerhouse in the Afrobeats world, and his YouTube views mirror his popularity. He has four entries on the list, starting with  “On the Low” (380M views, 3rd most-watched). The video has stunning visuals that perfectly complement the song’s mood.

Then there’s “Last Last” (269M views, 7th most-watched), which showed us a fresh dose of Burna Boy. His earlier hit “Ye” (262M views, 8th most-watched) continues to be fan’s favourite, while his collaboration with global superstar Ed Sheeran on “For My Hand” (146M views, 20th most-watched) proved that he had international fans.

– Davido: Omo Baba Olowo (463M views combined): The King of 30BG isn’t shy about celebrating his success, and his music videos prove that! His international breakthrough, “Fall” (284M views, 5th most-watched), is one of the songs that propelled him to global fame.  Another hit, “If” (179M views, 16th most-watched), showed Davido’s smooth vocals which shocked a lot of Nigerians. 

– Wizkid: Starboy (454M views combined): Wizkid, a true “Starboy,” has consistently released hits that keep fans glued to their screens.  “Joro” (272M views, 6th most-watched) is a smooth and sensual track that has racked up millions of views. His collaboration with Tems, on “Essence” (182M views, 15th most-watched), is another proof that Wizkid creates music that transcends borders.

4. The Video Directors that stood out!

The magic of a music video isn’t just about the music – it’s about the visual storytelling that brings the song to life. Here, we took a look at some directors whose names appeared more than once on the list!

– Clarence Peters: Clarence Peters is a legend in the Nigerian music video scene. His work has graced the screens of some of the biggest names in Afrobeats, including Burna Boy’s “Ye (262M views),” Yemi Alade’s popular anthem “Johnny” (163M views), Tekno’s megahit “Pana” (210M views), Rudeboy’s “Reason with me” (210M views) and Runtown’s “Mad over you” (164M views ). Clarence is known for his innovative concepts and stunning visuals, consistently pushing the boundaries of what a music video can be. 

– Prior Gold Pictures: Prior Gold Pictures is a media and production services company focused on music videos, creative visuals and television. They captured the energy of Wizkid and Tems’ global hit “Essence” (182M views),  a video that perfectly complements the song’s playful and sensual vibe. They also brought their touch to Kizz Daniel’s “Cough” (159M views), adding a visually captivating element to this popular song.

– TG Omori: TG Omori has already established himself as a go-to director for some of the hottest new artistes. His work on Ayra Starr’s viral sensation “Rush” (334M views)  showcases his ability to translate the raw energy of a new artiste into a visually compelling experience. He also directed the collaboration between Kizz Daniel and Tekno, “Buga” (201M views) generating massive buzz with its high-energy dance sequences and vibrant colours.

5. Collaboration Over Competition?

The Nigerian music scene is not all about going solo – it’s about linking up and making magic together. Check out these songs that made the charts with collaborations.

– CKay ft. Joeboy & Kuami Eugene’s “Love Nwantiti” (475M views): This monster hit wouldn’t be the same without CKay’s beat, Joeboy’s smooth voice, and Kuami Eugene bringing the Ghanaian heat. Teaming up like this took “Love Nwantiti” to the next level, making it the second most-watched Nigerian music video on YouTube!

– Kizz Daniel & Tekno’s “Buga” (201M views): This high-energy banger is proof that when two Afrobeats giants join forces, it’s pure fire. Kizz Daniel and Tekno’s chemistry is off the charts, making “Buga” a guaranteed party starter. 

– Wizkid ft. Tems’ “Essence” (182M views): Their voices blend perfectly, creating a vibe that resonates with a lot of Nigerians. “Essence” is a textbook example of how working together can take a song around the world.

– Going Global: The report also shows a trend of Nigerian artistes teaming up with international stars. Fireboy DML ft. Ed Sheeran – “Peru Remix” (205M views) became a megahit, showing how Afrobeats can connect with fans everywhere. Also, Burna Boy ft. Ed Sheeran – “For My Hand” (146M views) created a catchy mix of Afrobeats and pop. Ed Sheeran’s team-ups with Nigerian artistes (Burna Boy, Fireboy) was a banger.  Could Joeboy be next? 

6. The Big 3?

The question of who reigns supreme among Afrobeats giants Davido, Burna Boy, and Wizkid is a topic of endless debate among fans. While YouTube views can offer some insight, it’s not the whole picture. 

The Verdict? It’s All About Your Taste! Ultimately, the answer to who’s on top depends on your individual preferences. 

7. Beyond the Top 20

The top 20 list only tells part of the story. Here are some incredible artistes and songs that deserve a shoutout:

– Tiwa Savage: The Queen of Features: Spyro’s “Who is Your Guy (Remix)” featuring Tiwa Savage is the 23rd most viewed with 138M views, and this gives her a well-deserved title as the “Queen of Features.”  Her collaborations elevate numerous songs, but her solo career is equally impressive.  When the “Queen of Features” herself, hops on a track, magic happens. From 1da Banton’s “No Wahala”, Young Jonn’s “Stamina”, to her recent  “Men are Crazy” with Simi, Tiwa Savage’s feature list is always a viral hit. Let’s face it, Tiwa Savage is a superstar.  

– P-Square: A Breakup or a New Chapter?: The data throws an interesting curveball. Rudeboy’s solo “Reason with Me” (210M views), released in April 2019 (two years after the split), has more views than P-Square’s “Personally” (131M views) released in July 2013. This begs the question: did they make the right call by separating? Their legacy as a duo remains undeniable.

This list continues with more gems:
– Wizkid & Drake’s “Come Closer” (141M views)
– Korede Bello’s “Do Like That” (141M views)
– Spyro ft. Tiwa Savage’s “Who is Your Guy (Remix)” (138M views)
– Wizkid ft. Terri & Ceeza Milli’s “Soco” (138M views)
– Sinach’s “I Know Who I Am” (134M views)
– Maleek Berry’s “Kontrol” (131M views)
– P-Square’s “Personally” (131M views)
– Joeboy’s “Sip (Alcohol)” (130M views)
– Fireboy DML ft. Asake’s “Bandana” (130M views)
– Chidinma’s “Fallen in Love” (128M views)

In conclusion, this list just scratches the surface of the incredible talent exploding out of the Nigerian music scene. From chart-topping hits to viral sensations, Afrobeats is taking over the world, one catchy beat at a time.

Not to forget, the beautiful and well-detailed analysis was visualized using Microsoft Power BI. If you would love to learn Data Analytics and how to create similar visuals with Power BI, sign up here for the next Data Analytics course.

So tell us in the comments below – who’s your favourite Nigerian artiste and why?  We can’t wait to hear from you!

Top Nigerian Skit Makers in Q1, 2024

Let’s face it, times may be tough. But even when the world seems a little gloomy, Nigerian skit makers always have a way of bringing smiles to our faces. The skit-making scene has exploded in recent years, becoming a breeding ground for creativity and even competition.

To celebrate these masterminds, we’ve analyzed data from Q1 2024, looking at views, comments, and likes. This report delves deeper, separating the best male and female performers on Instagram.

Ready for a few surprises? We have established stars holding their ground, unexpected comebacks, and some fresh faces shaking things up. So, buckle up and get ready to discover the top Nigerian skit makers who dominated Q1 2024!

Here’s what to expect:

  • Top 5 Female Skit Makers on Instagram
  • Top 5 Male Skit Makers on Instagram
  • Top 20 Skit Makers on YouTube

Before you go into the different categories, can you remember who emerged in 3rd Place in the Analysis we did in Q1 2023? Exactly, I know you can’t.

So, refresh your memory on our Q1 2023 Skit Makers Analysis here. 

Continuing the tradition, this article presents a comprehensive analysis of the top Nigerian skit makers in Q1,2024, examining their journeys on Instagram and YouTube.

Here’s how the analysis is structured:

  • Metrics: Views, likes, followers, and skits posted are used to analyze skit maker trends and celebrate the achievements of the Top Skit Makers in the Nigerian Industry.
  • Insights: The analysis goes beyond highlighting individual successes. It aims to contribute to the industry’s growth by providing valuable insights and fostering a deeper appreciation for the craft.

Now, let’s get to the fun part – the rankings!

TOP 5 FEMALE INSTAGRAM SKIT-MAKERS

5. Neekahs Luxury Beads

Neekahs Luxury Beads, a rising star in Nigeria’s skit-making community, has been captivating audiences with her unique and entertaining content. She began by selling her bead bags on Instagram and now Neekahs Luxury Beads has quickly risen through the ranks, becoming one of the top skit makers in Nigeria.

In Q1 2024, Neekahs Luxury Beads had a total of 37 million views on her skit videos throughout the quarter. March stood out as her highest-viewed month, reaching an impressive 23 million views. Her skits received a total of 2 million likes, with March being the peak month with 1.14 million likes. The engagement was remarkable, with 115,000 comments in total. Their highest comment count was recorded in March with 64,000 comments.

4. Phoebe

Phoebe’s journey to comedy started way back in her school days. She discovered her love for creating videos, and with the power of social media on her side, her content quickly spread, getting the attention of a much bigger audience.

The real turning point came when her videos caught the eye of social media sensation, Tunde Ednut. This shoutout launched Phoebe into the spotlight. Now a recognized name, Phoebe’s engaging skits on TikTok and Instagram have earned her a devoted following who love her creativity and ability to switch things up. 

Taking a look at the data, it’s pretty clear that Phoebe hit a high note in Q1 of 2024. Her skits clocked in massive 42 million views. January seemed to be her big moment, with her videos pulling in 19 million views. While her engagement may not have reached the sky-high levels of some others, it’s still pretty impressive, with over 3 million likes and 52,000 comments across her videos.

What’s next for Phoebe?

3. Taaooma

From architect to architect of laughter, Taaooma’s journey to stardom is anything but extraordinary.  The mid-2010s saw Taaooma leap into the world of online comedy. Starting on Instagram, she began posting short, hilarious videos that showcased her impressive acting. These relatable skits, quickly resonated with the audience, laying the foundation for her future success.

Fast forward to today, and Taaooma’s dedication is on full display in her consistently high-quality videos. She’s a one-woman show, often playing a multitude of characters herself! 

Looking at the numbers, it’s clear that Taaooma was on fire in Q1 of 2024. What’s intriguing is her consistent content output throughout the quarter, maintaining a steady engagement rate in both January and March. However, February marked a turning point, with 16.2 million views. The level of audience engagement was equally impressive, with over 4 million likes and 409,000 comments across all her videos. February, in particular, stood out with a record-breaking 324,000 comments.  Compared to Q1 of 2023, Taaooma’s growth is undeniable.

2. Jadrolita

Jadrolita first captured hearts with her ability to perfectly mimic the way AI robots speak. It’s like having a real-life robot talking to you, but way funnier!  Now, she’s become one of Nigeria’s top skit makers, adding a whole new dimension to their hilarious content.

She teams up with other Nigerian content creators, like Lord Lamba, to create skits that have everyone talking. Her ability to work with others and make content that resonates with her audience has made her a “hot cake” in the skit-making world. She’s a creative who has made a huge wave in the entertainment industry. 

Her skits had 48 million views, interestingly, January seems to have been her breakout month, getting the highest views (22 million) for the quarter. Engagement was also strong with over 3 million likes and 64,000 comments across her videos. February saw a surge in both likes (1.3 million) and comments (35,000).

One thing is for sure: Jadrolita’s got the talent and the personality to keep us entertained for a long time to come.

1. Kie Kie

Bukunmi Adeaga-Ilori, or Kie Kie as everyone knows her, was born to make people laugh. Sure, she has a degree in Business Administration, but trust us, her real talent lies in cracking you up. What makes Kiekie so funny? It’s her amazing ability to switch accents like magic! One minute she’s a posh Lagos lady, the next she’s a hilarious village grandma. You never know who you’ll meet next in a Kiekie skit!

Her skits had people rolling on the floor with 50 million views! February was her funniest month with 22 million views and almost 2 million likes. Seems like everyone was commenting too, with over 170,000 comments across all her videos that quarter. It looks like something she did in February hit the spot with viewers, maybe a particular type of skit or character?

Compared to last year, her views have more than doubled, and people are loving her videos way more, with tons more likes and comments. 

So, what’s next for Kiekie? Will she keep pushing the boundaries of skits or maybe try something new? 

TOP 5 MALE INSTAGRAM SKIT-MAKERS

5. The Cute Abiola

Cute Abiola, known for his hilarious portrayal of Lawyer Kunle, continues to amaze people across Nigeria. Cute Abiola’s journey into skit-making began in his secondary school days with short social media videos that gathered him a massive following. Lawyer Kunle, as he’s fondly addressed, is a household name in the Nigerian skit-making scene.

For his Q1 performance, he had  31 million views in Q1 2024, with March being his most successful month, racking up 16 million views alone. This surge was also in his audience engagement, with 3 million total likes and a peak of 1.7 million likes in March. The comment section was equally buzzing, with a total of 107,000 comments and 59,000 comments in March. Interestingly, his skit distribution saw a steady increase throughout the quarter.

With his loyal community and dedication to his craft, Cute Abiola is definitely in for even greater achievements in the future.

4. Josh2Funny

Josh2Funny makes his first entry to analysis and takes the fourth position on our list. He is one of Nigeria’s most beloved comedians, and his talent for creating relatable content has earned him a special place in the hearts of his fans.

In Q1 2024, Josh2Funny continued to dazzle his audience, with 56 million views on his skit videos throughout the quarter. January, in particular, was a remarkable month for him, with 32 million views, marking his highest-viewed month of the quarter. His skits had a total of 4 million likes, with January leading with 2 million likes. The engagement was also notable, with 113,000 comments in total. His highest comment count was recorded in January with 50,000 comments.

Behind every view, like, and comment is a story. Josh2Funny’s content not only entertains but also creates moments of connection and laughter for his audience.

Throughout the quarter, Josh2Funny maintained a consistent distribution of his skits. In January, 40.9% of his skits were posted, followed by February with 31.82%, and March with 27.27%. His ability to resonate with his audience and maintain a strong presence across all social media platforms has solidified his place as one of the top skit makers in Nigeria.

3. Iamdikeh

Just like Josh2Funny, Iamdikeh also makes its debut to our analysis, securing the third position on our list. Iamdikeh’s journey in Q1 2024 was nothing short of spectacular. He had 56 million views on his skit videos throughout the quarter. January stood out as a remarkable month, with 32 million views, marking his highest-viewed month of the quarter. 

He has become a significant figure in the Nigerian comedy scene, providing endless laughter to millions of people. In January, 40.9% of his skits were posted, followed by February with 31.82%, and March with 27.27%.

2. Sabinus

Sabinus, whose real name is Chukwuemeka Emmanuel Ejekwu, is one force to reckon with in the entertainment industry. Born and raised in Port Harcourt, Rivers State, the 29-year-old comedian and actor started his career officially in 2015 as a stand-up comedian in Port Harcourt. In 2016, he started skit-making and broke into the spotlight in 2019, after he decided to move to Lagos.

In Q1 2024, Mr Funny continued to assert his dominance, accumulating a total of 56 million views on his skit videos throughout the quarter. February stood out as his highest-viewed month with 20.7 million views. His skits received a total of 5 million likes, with February being the peak month with 1.87 million likes. The engagement was also remarkable, with 209,000 comments in total. His highest comment count was recorded in March with 90,000 comments.

1. Layiwasabi

Yes, you probably got it right. Or not

Topping our list is Layiwasabi!

A very talented young man who is one of the tallest, if not the tallest, skit makers in Nigeria. Layiwasabi has steadily won the hearts of many with his highly relatable skits. From his “Law character” to “Mr. Richard the motivational speaker”, you are definitely in for a laugh. Layiwasabi is a law degree holder from Bowen University.

In Q1 2024, Layiwasabi continued to shine, with 62 million views on his skit videos throughout the quarter. February stood out as his highest-viewed month with 28 million views. His skits had a total of 6 million likes, with February being the peak month with 2.5 million likes. The engagement was also remarkable, with 269,000 comments in total. His highest comment count was recorded in February with 108,000 comments.

He was 2nd on our last report, and now he is coming in first place!

Top 20 Skit Makers on YouTube

YouTube has emerged as a thriving platform for content creators across various genres. Comedy skits, in particular, have gained popularity with countless viewers. Here, we analyze the performance of the top 20 YouTube skit makers in Q1, 2024.

With 48 million views, Sam Spedy emerges as the King of YouTube skit makers. The following skit makers also gained impressive numbers and made it to the list in 2024:  Mama Chinedu, with 38 million views, follows closely. Mark Angel, with 34 million views, maintains his popularity as part of the top 3.

But the laughter doesn’t stop there; Nons Miraj, Josh2Funny, Brain Jotter, Real Warri Pikin, Investor Sabinus, Kie Kie, Zicsaloma, Sydney Talker, and Brodashaggi and so much more have all earned their spots on the list, each bringing their unique brand of humour to the stage.

Not to forget, the beautiful and well-detailed analysis was visualized using Microsoft Power BI. If you would love to learn Data Analytics and how you can create similar and even better visuals with Power BI, sign up here for the next Data Analytics Beginners course.

These skit makers offer a variety of comedy content that has brought laughter to millions of viewers. We are looking forward to what the next quarter holds!

Who is making it to the top spots at the end of Q2, 2024?

Africa’s Richest: Who Topped the List in 2024?

Every year, the Forbes Africa Billionaires List provides a glimpse into the wealthiest individuals on the continent.

Based on this, we have created a report that reveals the net worth of Africa’s richest people and also offers insights into the sectors driving economic growth and the countries fostering these financial giants. Following the trends revealed in this report, we can derive valuable insights into Africa’s economic future. Africa has so much potential, and the next generation of billionaires could come from surprising sectors and regions.

REPORT OVERVIEW

For 2024 top 20 billionaires, their combined net worth has risen to $82.4 billion, a 2.36% increase from last year’s total net worth of $80.5 billion. This report shows an increase of $1.9 billion compared to 2023, a positive sign for Africa’s economic trajectory. 

Interestingly, the average age of these billionaires also sits at 69.6 years. This year, South Africa claims six spots on the ranking, followed by Egypt with five and Nigeria with four. Algeria, Tanzania, and Zimbabwe have one billionaire on the list each, while Morocco has two.

These billionaires cut across different industries, including; the Manufacturing industry ($22 billion), the Metals & Mining industry ($14 billion), the Fashion & Retail Industry ($11 billion), the Construction & Engineering Industry ($9 billion), and the Telecom Industry ($6 billion). It also sheds light on the rise of billionaires in the Media & Entertainment Industry, the Finance & Investments Industry, Food & Beverage (at $3 billion each) and the Energy Industry ($1 billion).

This diversification is a positive sign for the continent’s economic stability, indicating a move away from reliance on a single sector.

NET WORTH BY LOCATIONS

South Africa holds the top spot with a $29 billion combined net worth (including billionaires from South Africa and Zimbabwe), followed by West Africa with a combined net worth of $28 billion – with 4 billionaires from Nigeria). In addition, North Africa holds its billionaires with $24 billion spread across Egypt, Algeria, and Morocco. Lastly, East Africa has the least wealth concentration with only one billionaire from Tanzania.

HIGHLIGHTS FROM THE REPORT

  1. Femi Otedola’s Return

The 2024 list welcomes back a familiar name – Femi Otedola of Nigeria. Otedola’s strategic shift from oil (Forte) to power generation (Geregu)  positions him back on the list, as Nigeria’s newest billionaire landing him the 20th spot with a net worth of $1.1 billion.

2. The Brotherhoods of Egyptian Wealth

In the landscape of African billionaires, Egypt boasts two prominent brotherhoods with great financial strength; The Sawiris Brothers and the Mansour Brothers.

  • The Sawiris Brothers

Leading the charge are the Sawiris Brothers, Naguib Sawiris and Nassef Sawiris. With a combined net worth surpassing billions, they have diversified their investments across various sectors. Naguib Sawiris, with a  $13.8 billion fortune. Meanwhile, Nassef Sawiris, with an impressive $8.7 billion in wealth.

  • The Mansour Trio

Egypt continues to be a breeding ground for wealth. Adding a touch of family wealth, Egypt also boasts three billionaire brothers who solidify the nation’s presence on the list. On the list we have, Youssef Mansour ($1.3 billion), Yasseen Mansour ($1.2 billion), and Mohamed Mansour ($3.2 billion). 

  1. Dangote Retains the Crown

Perhaps, the most consistent presence on the list is Aliko Dangote of Nigeria. Dangote retains his title as Africa’s richest person, securing the number one spot for a record-breaking 13th consecutive year. His net worth increased to $13.9 billion, solidifying his position as a dominant figure in the African industry.

4. The biggest and lowest gains

The list also showcases the biggest and lowest gains. Nassef Sawiris from Egypt enjoyed the biggest gain, adding a significant $1.5 billion to his net worth, thanks to a rise in Adidas shares (which he partly owns) and dividends from his family conglomerate. On the other hand, Algerian industrialist Issad Rebrab experienced a substantial decline of 45.65%.

5. Highest Billionaires: South Africa boasts the highest number of billionaires (6), showcasing a diverse pool of wealthy individuals. However, Nigeria tops the list in terms of total wealth value with its 4 billionaires. This highlights the economic potential within both regions.

A LOOK AHEAD

The 2024 Africa Billionaires list paints a promising picture of Africa’s economic landscape.  With a growing pool of diverse billionaires and a focus on sectors beyond traditional resources, Africa will experience continued financial growth. As we move forward, it will be interesting to see how these trends evolve and which new names emerge on the 2025 list.

Will the number of billionaires increase significantly in the next few years?

Which sectors will emerge as new breeding grounds for wealth creation?

Share your thoughts with us!

Florence Nightingale- First Woman to Pioneer Data Visualization

In the spirit of Women’s History Month, it’s time to spotlight Florence Nightingale, a remarkable woman whose impact transcends generations.

While many know Florence Nightingale as the caring nurse who tended to wounded soldiers during the Crimean War, Nightingale also contributed to the innovative use of data visualization. This blog post discusses how the famous nurse Florence Nightingale used charts to demonstrate her life-saving work to her target audience.

Did you know that Data Visualization has it origins in military healthcare reforms?

Going Down Memory Lane…

Born in 1820 in Florence, Italy, Florence Nightingale defied societal expectations to pursue her passion for nursing. Despite facing numerous obstacles, she became known as “The Lady with the Lamp” for her dedicated care of soldiers during the Crimean War, earning widespread admiration for her compassion and dedication to healing.

While Nightingale’s nursing skills were widely recognized, her approach to addressing healthcare challenges went beyond the patients’ bedside. Recognizing the dire conditions in military hospitals and the alarming mortality rates among soldiers, Nightingale turned to Data Analysis to understand the root causes and drive meaningful change.

Amidst the chaos of war, Nightingale devised a method of Data Visualization—the Rose Chart.

The Famous Florence Nightingale Rose Chart.

This innovative chart transformed complex statistical data into a visual representation, illustrating the leading causes of soldier mortality during the Crimean War. With each segment of the chart representing a different cause of death, Nightingale effectively communicated the urgency of sanitary reform in military hospitals to policymakers and the public.

Nightingale’s use of the Rose Chart wasn’t just about presenting numbers; it was a call to action. With visual evidence, she advocated for improvements in sanitation, nutrition, and healthcare infrastructure, ultimately revolutionizing military medicine practices and saving countless lives.

Female Inlusivity in Data Analytics.

This is a throwback to 1854, but this woman’s move still stands the test of time. During Women’s History Month, we celebrate Florence Nightingale’s legacy in both nursing and statistics. Her innovations paved the way for future generations of women in healthcare and STEM fields, inspiring us to continue advocating for gender equality in all spheres of life.

In Data Analytics, ringing the bell for gender equality is not only necessary but also essential for driving innovation and progress. Much like Florence Nightingale pioneered the use of data visualization to advance healthcare, we must champion diversity and inclusion in the data field to ensure that all voices are heard and all perspectives are considered.

Just as Nightingale’s groundbreaking work transformed healthcare practices, promoting gender equality in the data field can lead to groundbreaking insights and solutions. By embracing diverse perspectives and experiences, we can uncover biases, identify overlooked trends, and develop more inclusive and equitable strategies for leveraging data.


If you’re interested in enhancing your visualization skills to effectively communicate data insights, consider enrolling in our Data Analytics Mastery course. Whether you’re a beginner or seeking to become an advanced professional, our course will refine your abilities in this critical field.

We not only teach the technical skills needed to excel in the field but also emphasize the importance of diversity and inclusion. By creating an environment where everyone feels valued and empowered to contribute.

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HOW I FELL IN LOVE WITH DATA ANALYTICS

Discovering a passion for data analytics isn’t just a career choice; it’s a love story in itself. In our conversation with Joseph Eriwha, Head of Business Development at Maison Atlantic,  we explore how he found himself captivated by the power of data analytics. His story of how data analytics became a vital tool in reviving businesses is a tale worth sharing.

ABOUT JOSEPH ERHIWHA

Holding a bachelor’s degree from Middlesex University, majoring in Information Technology and Business Management Systems, I would classify myself as a seasoned business development expert with a wealth of experience in converting strategic plans into achievable business goals. In over 8 in business development, I have explored various industries and sub-sectors in the technology, power, logistics and hospitality space.

Connect with Joseph Erihwa on LinkedIn.

Was it love at first sight with Data Analytics?

For short, the answer is yes. So I’ve been in business development for eight years in various sectors from financial technology, health technology, logistics technology, information technology and the like. 

And the first time I saw Data Analytics, I saw the influence it has on internal business processes. It has a lot of focus on internal business processes, more than the conventional tools that we use as business development officers which include SWOT analysis, Porter 5 forces, PESTEL and the like.  It takes into account external factors that we an organisation do not have control over such as your competitors, and force measure. So yeah, I would really say with Data Analytics it was love at first sight.

What sparked your interest in Data Analytics initially?

So I used to be the sales manager for what I will call the biggest telemedicine platform in Nigeria and we saw that we were not really making a lot of growth in terms of customer base. So we had to crunch our numbers to also see the types of people that we have (types of enrollees) on our platform. We saw that the majority of them were working class, and we were able to switch our business model because we utilised Data Analytics.

We were able to switch our business model from B to C to B to B, and easily forecast our financial numbers,  also the enrolees base we plan to have within the year, which was easier to do with B2B. So that streamlined our sales activities to achieve individual organizational goals.

Can you share a memorable project or experience that solidified your passion for Data Analytics?

Yes, let me use my most recent place of work, somewhere I currently consult for. It’s in the logistics technology sector and I’ve been able to utilise Data to understand our high-traffic areas, high-traffic customers, the form of demographic and also the psychographic data on why they purchase our products. That way we’ve been able to push our energy to areas that we have a lot of others coming from.

So we are going to have better customer service in terms of speed, pricing and pick up time. It has affected affected our business positively. So instead of just using our numbers or our efforts to capture the whole of Lagos, we try to streamline it to various geographic locations.

In our case, we are using local governments as a basis to look at how to grow our numbers and that is working for us instead of just having scattered sales activities around Lagos.

How has your love for Data Analytics influenced your career and personal growth?

Well, to be honest, I will say it has affected me. In the past, in some of my past activities, we’ve utilised the services of what we call data analysts consultants, people who are not under the payroll but are at our beck and call, based on request.

Now having that skill at hand gives me an edge in the market because most business development officers I know have no knowledge about data. So it gives me an edge because of that skill set. Being able to analyse businesses, the strengths and weaknesses of businesses based on the data they’ve gathered. So informed decisions are made better.

What is your favourite thing about being an Analyst?

I would say it’s something people shy away from, but data cleaning is very important. From my personal experience, just to give you a rough estimate might not be the exact numbers, but roughly about 90% of the time I spend with data analysis is on data cleaning.

You have to have clean data to have accurate results. So spending a lot of time on data cleaning, it’s it’s I think has been my core strength. It’s something I’m still developing because there’s room for growth, but it’s my core strength currently as a Data Analyst. Utilising Excel and PowerBi, I’m currently working on that for SQL and it’s going pretty great so yeah!

We hope you enjoyed reading this article as much as we enjoyed writing it. Our discussion was truly enlightening, emphasizing the incredible potential of data. It’s amazing to see how data can change lives and revolutionize business practices.

If you’re eager to share your own experiences with data analytics, send us a message! We’d love to hear from you.

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Free Datasets for your next project

Whether you are adding a data project to your portfolio or you’re starting your first project as a paid Data Analyst, your first task will be to find a suitable data set. In this article, we’ll go over the basics of what a data set is, how to find them, and ways to determine their quality.

So, what is a Data Set?

A data set is simply a collection of information. Usually, datasets are not always organized in a way that is immediately useful, and it will need a bit of work on your part to make it usable. Datasets can come in various forms, such as spreadsheets, databases, JSON files, or even text files. They serve as the foundation for Data Analytics and visualisation.

So where do you find them?

In this article, we’ll highlight a few repositories where you can find data on everything from business to finance and even crime.

Kaggle

Kaggle is one of the largest platforms for data science and machine learning competitions. It hosts a vast repository of datasets across a wide range of topics, including healthcare, finance, social sciences, and more.

   – Type of data: Various types of datasets, including structured, unstructured, and time-series data, covering topics such as healthcare, finance, natural language processing, computer vision, and more.

  – Access: Users can access datasets through the Kaggle platform by creating a free account and browsing the dataset repository. Some datasets may require participation in competitions or adherence to specific terms and conditions.

UCI Machine Learning Repository

The UCI Machine Learning Repository is a collection of databases, domain theories, and datasets widely used by the machine learning community.

   – Type of data: Datasets suitable for machine learning research and experimentation, including classification, regression, clustering, and recommendation systems.

   – Access: Datasets are freely available through the UCI Machine Learning Repository website. Users can browse datasets by category, view dataset descriptions, and download data files in various formats.

Data.gov

Data.gov is the official open data portal of the United States government, providing access to a vast array of datasets from federal agencies.

   – Type of data: Governmental datasets from federal agencies covering diverse topics such as demographics, economics, healthcare, environment, public safety, and more.

    – Access: Datasets are accessible through the Data.gov portal, where users can search, browse, and download datasets for free. Data.gov promotes transparency and collaboration by providing open access to government data.

Google Dataset Search

Google Dataset Search is a specialized search engine developed by Google to help users discover datasets across the web.

-Type of data: A wide range of datasets from various sources, including academic repositories, data providers, government agencies, and research institutions.

   – Access: Users can search for datasets using keywords, topics, or data formats through the Google Dataset Search website. The search results provide direct links to the source repositories or websites hosting the datasets.

GitHub

GitHub is a popular platform for software development, collaboration, and version control.

   – Type of data: Datasets shared by researchers, data scientists, organizations, and communities on the GitHub platform, covering diverse domains and topics.

   – Access: Datasets are accessible through GitHub repositories tagged with “dataset” or by searching for specific datasets using keywords. Users can explore repositories, view dataset files, and download data for free.

Are these quality datasets?

Determining the quality of a dataset is crucial for ensuring the reliability and validity of your analysis. Here are some factors to consider when evaluating dataset quality:

  1. Research the source of the data and the methods used for its collection.
  2. Confirm whether the dataset contains all the necessary variables and observations required for your analysis. Incomplete datasets may lead to biased or inaccurate results.
  3. Verify the accuracy of the data by cross-referencing it with other reliable sources or conducting validation checks.
  4. Ensure consistency in data formatting, units of measurement, and coding schemes across the dataset.
  5. Evaluate the relevance of the dataset to your specific research question or analytical objectives.

After choosing a suitable dataset, the next step is to clean, visualise and generate insights. You can learn how to do that by registering for our next training here.

Comment if you want a part 2 with more sites to check out!