NETFLIX ANALYSIS

What Did We All Watch on Netflix in 2024?

You know how Netflix is always our go-to for a movie night, a lazy binge session, or even background noise while we work?

In the first half of 2024, Netflix gave us a diverse range of films and TV shows, many of which captivated millions of viewers globally. From action-packed blockbusters to thought-provoking limited series.

As the year comes to an end, we just had to do a report, by diving into the analytics behind Netflix’s most-watched titles and uncovering the viewing habits of its audience.

Let’s break it down!

Here are some insights we picked up from our analysis;

Hours Viewed vs. Views: What Do These Numbers Mean?

Netflix tracks engagement through two primary metrics:

  • Hours Viewed: The total number of hours a title has been streamed.
  • Views: The number of total hours watched divided by the runtime of the content.

For instance, Damsel and Lift topped the charts with 144 million and 108 million hours viewed, respectively. So, if you see something like 144 million hours for Damsel, just know it means A LOT of us couldn’t stop watching. But views? That’s where you find out who’s rewatching their faves like it’s a ritual.

Global Availability Matters

Out of 16,161 titles analyzed, nearly half (7,656) were available globally. Global availability directly impacts a title’s reach, especially in today’s interconnected world. Netflix’s ability to offer content across borders has significantly amplified the popularity of its offerings. It’s no surprise that the most-watched content was, globally available! When content crosses borders, it creates mega hits.


Top 20 Most Viewed Titles: What Are People Watching?

The year started strong with some standout performances. Among the most-viewed content:

  • Films to Remember: Damsel and Lift had us hooked, pulling in a massive 144 million and 108 million hours viewed, respectively. And let’s not forget The Super Mario Bros. Movie, which reminded us why we love a good adventure.
  • Limited Series FTW: Fool Me Once and Baby Reindeer brought the drama and thrills, proving that short but intense storytelling still rules.
  • Fan Favorites Return: Bridgerton: Season 3 had us swooning (again!), and Avatar: The Last Airbender made a jaw-dropping live-action debut.
  • Family Time, Anyone? Classics like Shrek, Minions, and The Boss Baby kept kids entertained while sneaking in laughs for adults too.

Which other shows and films stood out for you?

MORE INSIGHTS


Films vs. TV Shows: Who Wins?

It’s a close race:

  • Films dominated in quantity (9,360 titles), making sure we never run out of new releases.
  • TV Shows trailed slightly with 6,801 titles but boasted longer runtimes and higher overall engagement for series like The Gentlemen and Rebel Moon – Part Two: The Scargiver.

We Love a Good Franchise!

Big names carried big numbers. Franchise content continues to dominate Netflix’s charts:

  • Animated films like The Boss Baby and Despicable Me 3 prove that family-friendly content is always a win.
  • Sequels and spin-offs like Rebel Moon – Part Two and Bridgerton: Season 3 show just how valuable established fan bases are.

Check out the full report here and play around with the interactive dashboard!

So, What’s Next?

If the first half of 2024 was this good, imagine what’s coming next. Whether you’re team binge-all-at-once or team savor-every-episode, one thing’s for sure: Netflix is making sure we’re never bored. So grab your snacks! As we look forward to the rest of 2024, it’s exciting to see what new records Netflix’s content will break.

Let me know what you’re watching! 🍿

But what do you think? Are there any trends or stories that surprised you? Share your thoughts and join the conversation in the comments below!

Want to read more reports? Check out our Top Billionaires in Africa Blog post.

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Richest People in the World: Forbes Billionaires 2024.

Each year, Forbes unveils its highly anticipated list of the world’s billionaires. This ranking doesn’t just highlight wealth—it reveals power, influence, and the shifting currents of global economics. The 2024 list continues this tradition, showcasing the top 20 individuals who stand out across various industries, innovations, and remarkable achievements.

The Forbes Billionaire list offers detailed profiles of these ultra-wealthy individuals, including their net worth, sources of wealth, and notable accomplishments. It covers a range of categories—from self-made entrepreneurs and inherited fortunes to tech giants. Updated regularly to reflect market changes and financial activities, the list gives us a snapshot of global wealth and the major players shaping the financial world.

Inspired by the Forbes list, we created a detailed analysis to dive deeper into the world of billionaires. Our analysis examines not only the top 20 billionaires but also explores wealth distribution by age group, gender, and other relevant categories. By dissecting these elements, we aim to provide a more comprehensive understanding of global wealth trends and the diverse backgrounds of the individuals shaping today’s financial landscape.

Our analysis draws inspiration from these stories, aiming to show more insights into the dynamics of extreme wealth.

Forbes top billionaires in the world.

Here are some insights we picked up from our analysis;

1. Age and Wealth: A Generational Divide;

Examining billionaires by age reveals clear trends. The 60-79 age group holds the majority of global wealth, totaling a staggering $3.3 trillion. This age group represents the peak of wealth accumulation over a lifetime.

Next are the 80-99 year-olds, with a net worth of $1.4 trillion. Their wealth reflects the long-term success of early investments and effective family wealth management. The 40-59 age group, often at their peak earning years, have accumulated $1.3 trillion. Their wealth underscores their crucial role in generating and managing wealth.

2. The Role of Family Dynasties;

Family legacies play a major role in maintaining and growing vast fortunes. Among the top 20 billionaires, four prominent families stand out:

Bernard Arnault & Family: With a combined net worth of $233 billion, the Arnault family is a symbol of luxury and successful family businesses in fashion and retail.

Carlos Slim Helu & Family: The Slim family’s wealth totals $102 billion, highlighting their influence in telecommunications and investments.

Jim Walton & Family: At $78 billion, the Walton family’s wealth showcases Walmart’s retail empire’s lasting success.

Rob Walton & Family: With $77 billion, the Walton family benefits from Walmart’s growth and global reach.

These family dynasties highlight the power of long-standing business ventures and the importance of managing wealth across generations.

3. Gender Disparity: A Persistent Gap

Gender disparity remains a significant issue among the world’s billionaires. Of the 200 billionaires, only 22 are women, making up just 11% of the total. In the top 20, this gap is even wider, with only one female billionaire—Francoise Bettencourt Meyers. This imbalance underscores ongoing challenges in achieving equal opportunities for women in wealth creation and leadership.

While progress is being made, the path to closing this gap is still long and complex.

4. Comparing the Forbes Billionaires Lists: 2023 vs. 2024

It is intriguing to see how the world’s richest people have changed over the past year. Forbes’ billionaires list for 2023 and 2024 offers a fascinating snapshot of these shifts. Here’s a look at who stayed on top, who dropped off, and who made a new appearance.

-People Who Appeared in Both Years:

Several billionaires have managed to keep their place in the top ranks from 2023 to 2024:

Zhang Yiming: Founder of ByteDance maintains his position.

Bernard Arnault & Family: Chairman and CEO of LVMH, continues to lead as one of the wealthiest people globally.

Elon Musk: The CEO of Tesla and SpaceX remains a fixture at the top.

Jeff Bezos: Founder of Amazon stays strong in the rankings.

Bill Gates: The Microsoft co-founder holds his position.

Warren Buffett: The investment guru and CEO of Berkshire Hathaway remains prominent.

Larry Ellison: Co-founder and CTO of Oracle is still on the list.

Mark Zuckerberg: CEO of Meta Platforms retains his spot.

Larry Page: Co-founder of Google remains influential.

Sergey Brin: Also a co-founder of Google, continues to be among the top.

Mukesh Ambani: The chairman of Reliance Industries keeps his place.

Steve Ballmer: Former CEO of Microsoft is still included.

Jim Walton: Walmart heir and Arvest Bank chairman remains on` the list.

Alice Walton: Walmart heiress stays prominent.

Rob Walton: Another Walmart heir is still featured.

Françoise Bettencourt Meyers & Family: L’Oréal heiress continues to be in the top ranks.

Michael Bloomberg: The founder of Bloomberg LP is still on the list.

A few notable billionaires did not make the list in 2024. These include:

Sam Walton: The Walmart founder, whose descendants still feature, is no longer in the top 20.

S. Robson Walton: Another Walmart heir who was listed in 2023 but did not appear in 2024.

-New Faces in 2024

Several new billionaires have emerged in 2024 who weren’t on the 2023 list:

Carlos Slim Helú & Family: The Honorary Chairman of América Móvil joins the list this year.

Amancio Ortega: The founder of Inditex (Zara) makes a new appearance in the top 20.

The Forbes 2024 Billionaires List offers a fascinating glimpse into how wealth is shaped by age, family legacies, and gender.

But what do you think? Are there any trends or stories that surprised you? Share your thoughts and join the conversation in the comments below!Want to read more reports? Check out our Top Billionaires in Africa Blog post.

SUCCESS STORY

How Important Is Data Analytics To Banking And Asset Management?

In today’s fast-paced banking world, Data has emerged as a cornerstone in every decision-making process, particularly asset management.

We sat down with Caleb Ibeneme, a seasoned banking professional in Remedial Asset Management at Access Bank PLC, to explore how Data Analytics has transformed his daily operations and the wider banking industry.

Q: Can you tell us a little about yourself and how you got into Remedial Asset Management?

Caleb: I’m Caleb Ibeneme. I began my banking journey in 2016 with Diamond Bank before its merger with Access Bank PLC. I’ve held various roles, including Team Lead in Customer Care, and now I’m part of the Remedial Asset Management Group at the Head Office. It’s been an exciting transition that has opened my eyes to the importance of Data Analytics in the financial sector.

Q: What do you enjoy most about working in banking?

Caleb: The best part of working in banking is the opportunity to build genuine connections. The banking profession exposes you to different individuals across various sectors, allowing you to learn from and interact with people at all levels of society.

Q: How have you seen the banking profession evolve over the years?

Caleb: The most notable evolution has been in the adoption of technology. Banks are constantly evolving to meet the demands of the digital world, especially in areas like Online Banking, Fintech, and, of course, Data Analytics.

Q: When did you first notice the growing importance of Data Analytics in asset management?

Caleb: Right from my first day in the Remedial Asset Management Group, it was clear that Data Analytics was essential. Our daily tasks involve managing large volumes of Data, and without Data Analytics, we wouldn’t be able to handle our KPIs effectively. So, I quickly realized the need to improve my skills in this area.

Q: How do you currently use Data in your day-to-day tasks?

Caleb: A lot of my work involves reporting. I prepare reports for my line manager and the bank’s senior management, including performance reports and various analytics. Data helps streamline these reports, making them clearer and more actionable.

Q: Can you share an example where data analytics helped solve a specific work challenge?

Caleb: One challenge we face is managing classified loan portfolios, which involves handling huge amounts of data. Thanks to the knowledge I gained from Dataleum’s training in Data Analytics, I’ve been able to simplify and visualize this bulky Data, making it easier for others to understand and act upon.

Q: What kind of tools or software do you rely on for your analytics?

Caleb: I mainly use Microsoft Excel, Power BI, and SQL for Data Analytics. These tools have been invaluable for organizing, analyzing, and visualizing the data I work with daily.

Q: How do you see data analytics shaping the future of banking and asset management?

Caleb: Data Analytics is not just shaping the future—it’s already here. Every aspect of banking, from customer onboarding to asset management, is driven by data. With millions of customers and assets growing daily, the need for robust data analytics will only increase.


Dataleum’s CIBN Accreditation: Paving the Way for Finance and Banking Professionals

As Data continues to drive critical decision-making processes in the banking industry, institutions like Dataleum are playing a pivotal role in equipping professionals with the skills they need. We are proud to announce that Dataleum has recently been accredited by the Chartered Institute of Bankers of Nigeria (CIBN) as a certified training provider.

This prestigious accreditation allows us to offer specialized training programs tailored for professionals in the finance and banking sectors. Our Data Analytics courses, for instance, provide the foundational skills necessary to excel in roles like Caleb’s, where the ability to interpret and visualize large sets of data is crucial.

With the support of the CIBN, we are positioned to bridge the skills gap in the industry, ensuring that more professionals are well-equipped to meet the demands of a data-driven world.

Dataleum ng (18)

Breaking Down the Most Streamed Songs on Spotify.

Music has always been a universal language, connecting people across cultures and generations. In today’s digital age, the way we consume music has changed drastically. Gone are the days of cassette tapes and CDs. Now, streaming platforms like Spotify are where we discover new tunes, revisit old favorites, and share our playlists with friends.

Among the millions of tracks available on Spotify, certain songs have risen to the top, becoming the most streamed songs of all time. But what makes these tracks so special, and why do they resonate with so many listeners?

Our Spotify analysis takes a closer look at some of the most streamed songs on Spotify. We’ll explore the artists behind these hits, the stories they tell, and why these songs have become anthems for people around the world.

The New Way We Experience Music

Before we dive into the list, it’s worth noting why streaming has become such an important part of the music industry. Spotify, which launched in 2008, has grown into one of the biggest music streaming platforms in the world, with over 500 million active users. Unlike traditional radio or album sales, streaming allows listeners to access virtually any song, anytime, anywhere. This convenience has made it easier than ever for songs to reach massive audiences, with some tracks racking up billions of streams.

Streaming data also reflects what’s popular in real time. Unlike album sales, which could take weeks or months to build up, streams are counted the moment someone presses play. This immediacy has led to the rise of viral hits that dominate the charts for weeks or even months.

So, what are these most streamed songs that have captured the hearts and ears of millions? Let’s take a look at a few of them:

  1. “Blinding Lights” by The Weeknd

It’s no surprise that The Weeknd’s “Blinding Lights” tops the list. Released in 2019, this song became a defining track of the early 2020s. It was released in November as the second single from The Weeknd’s fourth studio album, After Hours. It spent four weeks at No. 1 on the Billboard Hot 100 and was the first song to remain in the chart’s top 10 for an entire year.

According to Variety.com, The weeknd’s “Blinding Lights” is the first song to pass the 4 billion stream mark on Spotify. The Weeknd’s smooth vocals paired with the song’s upbeat tempo make it a track that you can’t help but move to. “Blinding Lights” has also been featured in countless TikTok videos, further boosting its popularity and earning it billions of streams.

2. “Shape of You” by Ed Sheeran

Another mega-hit is Ed Sheeran’s “Shape of You” . Released in 2017, this catchy tune quickly became a global sensation. Its blend of pop and dancehall rhythms, combined with Sheeran’s smooth vocals, made it an instant hit.

The song’s lyrics, which tell the story of a blossoming romance, are simple yet relatable, making it a favorite for many listeners. As of now, “Shape of You” has over 3 billion streams on Spotify, cementing its place as one of the most popular songs of all time.

3. “Someone you love” by Lewis Capaldi

When Lewis Capaldi released “Someone You Loved” in 2018, he might not have anticipated just how deeply the song would resonate with listeners around the world. What started as a simple ballad quickly catapulted Capaldi from being a relatively unknown artist to an international superstar. With over 3.4billion streams, the song explores the themes of love and loss which are what almost everyone can relate to.

Capaldi’s ability to tap into these universal emotions is what makes the song so powerful.

4. “Sunflower” by Post Malone and Swae Lee

Released in October 2018 as part of the soundtrack for the animated film Spider-Man: Into the Spider-Verse, the song quickly became a sensation, resonating with listeners of all ages. Today, “Sunflower” stands as the 4th most streamed song on Spotify, with over 3.4 billions plays.

One of the key factors behind the success of “Sunflower” is its connection to Spider-Man: Into the Spider-Verse. The film, which was a critical and commercial success, introduced the song to a wide audience. The song’s placement in the movie’s opening scenes made it an instant favorite, and it became the unofficial anthem for the film.

5. “As It Was” by Harry Styles

“As It Was” marked a new chapter in Harry Styles’ career, showcasing his evolution as an artist. It quickly captured the attention of fans and critics alike. The song’s infectious melody, and nostalgic sound have made it one of the most streamed songs on Spotify, earning it the impressive title of the 5th most streamed song on the platform with 3.3 billion streams as at the time of this report.

6. “Starboy” by The Weeknd

Featuring French electronic duo Daft Punk, “Starboy” was the lead single from The Weeknd’s third studio album of the same name. With over 3.3 Billion streams, the seamless fusion of The Weeknd’s soulful vocals and Daft Punk’s legendary electronic soundscapes propelled “Starboy” to the pinnacle of charts worldwide, including the coveted top spot on the US Billboard Hot 100.

7. “One Dance” by Drake ft Wizkid

Drake’s “One Dance” is a track that needs no introduction. Released in 2016 as part of his fourth studio album, Views, “One Dance” quickly became a global sensation, dominating charts and dance floors alike. Featuring Nigerian artist Wizkid and British singer Kyla, the song blends elements of dancehall, Afrobeats, and pop, creating a sound that transcends borders.

With 2.2 Billion streams as at the time of this report, we can all agree that its catchy chorus has earned it the title of the 7th most streamed song on Spotify.

8. “Stay” by The Kid LAROI & Justin Bieber

With over 3.1 billion streams and counting, “Stay” by The Kid LAROI and Justin Bieber has secured the 8th position on the list. Released in July 2021, this collaboration quickly skyrocketed to the top of the charts and becoming a global anthem.

Part of what makes “Stay” so special is the collaboration between The Kid LAROI and Justin Bieber. The Kid LAROI, an emerging star from Australia, had already begun making waves in the music industry and we can say that teaming up with Justin Bieber, a seasoned superstar with a global fanbase enhanced the success of the song.

9. “Dance Monkey” by Tones and I

This breakout hit from the Australian singer-songwriter Toni Watson, known professionally as Tones and I, captured the world’s attention when it was released in May 2019. The song’s rapid rise to fame was nothing short of extraordinary, raising her from a street performer to an international pop star almost overnight. The track quickly topped the charts in over 30 countries and broke records in the process, staying at number one in several countries for weeks on end.

As the 9th most streamed song on Spotify, with over 3.1 Billion streams as at the time of this report, we can all agree that “Dance Monkey” has cemented its place in music history.

10. “Believer” by Imagine Dragons

With a staggering 3.0 billion streams, “Believer” by Imagine Dragons has cemented itself as one of the most impactful songs of the past decade, earning its place as the 10th most streamed song on Spotify. Released in February 2017 as the lead single from their third studio album Evolve, “Believer” quickly became a global sensation.

The song’s energy is infectious, making it impossible not to feel a rise of adrenaline when listening.

What These Songs Tell Us About Modern Music

The success of these tracks isn’t just about catchy melodies or viral moments it also reflects broader trends in music and culture. For one, these songs show the growing influence of global sounds in mainstream music which we can see from Ed Sheeran’s use of dancehall rhythms to The Weeknd’s ‘80s-inspired beats, artists today are drawing from a wide range of influences to create something new and exciting and we love to see it.

In the end, the most streamed songs on Spotify aren’t just hits they’re the tracks we return to time and again, not just for their catchy tunes, but for the way they make us feel. And that’s what makes them truly timeless.