Sales and Marketing Analytics

The Sales and Marketing Analytics Program is designed to equip individuals with a practical understanding of sales and marketing strategies, customer insights, and data-driven decision-making.

This program integrates key aspects of sales fundamentals, market research, and customer analytics with advanced data tools to optimize sales performance and marketing effectiveness.

Participants will gain expertise in leveraging data for strategic decision-making, covering areas such as market research, customer segmentation, sales pipeline management, and customer lifetime value (CLV).

This is a hands-on, interactive training featuring business case studies, real-world projects, and assessments to provide an in-depth understanding of sales and marketing analytics concepts.

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1 %

Instructor Led

1 %

Certified

What you’ll learn

  • Sales & Marketing Overview – Understanding the fundamentals, interdependencies, and role in business success.
  • Market Research & Competitive Analysis – Identifying customer needs, analyzing trends, and evaluating competitors.
  • Data-Driven Marketing – Leveraging data for marketing strategies, customer segmentation, and personalization.
  • Sales Process & Techniques – Mastering lead generation, pipeline management, and sales presentations.
  • Negotiation & Persuasion Strategies – Overcoming objections, handling concerns, and closing deals effectively.
  • Customer Relationship Management (CRM) – Using CRM tools to enhance customer retention and satisfaction.
  • Customer Analytics & Customer Lifetime Value (CLV) – Analyzing customer data to drive retention and profitability.
  • Sales & Marketing Performance Metrics – Measuring success using key KPIs and data reporting tools.
  • Business Intelligence & Data Visualization – Analyzing and visualizing sales and marketing data with Power BI.

What you stand to gain

  • Access to learning resources to aid practice
  • Certificate of completion
  • Job Referrals and Recommendation Letter
  • Participation in data hackathons which will improve your skills
  • Mentorship
  • Dataleum alumni membership.

Course Features

  • Lectures: Active engagement with enriched course contents
  • 4-5 hours per day || 5 weeks
  • Assessment: Assignment, presentation, exam.
  • Learning Mode: E-Live, Facilitator-led learning.
  • Pass mark: 75%.
  • Skill level: Beginner.