DM SOAR -

DIGITAL MARKETING SOAR PROGRAM

The Digital Marketing SOAR Program aims to provide a practical understanding of Digital Marketing from the standpoints of Strategy, Operations, Analytics, and Reporting. Trainees will gain extensive knowledge on these points from the planning phase of every digital marketing campaign to the execution and reporting stages.

0 %

Instructor led

0 %

Certified

LEARNING MODEL

Introduction to Digital Marketing
Digital Marketing Channels, Methods, and Framework.
Business mapping
Market Research
Customer Segmentation
Social Media Management & Marketing
Email Marketing
Ads and Campaigns
Content Writing & Copywriting
Landing Page with WordPress
Search Engine Optimization
Pay per click (PPC), Google Analytics
Digital Marketing Analytics with Excel and Power BI
Visualization and Presentation of Performance Metrics.

COURSE HIGHLIGHTS

Strategy – Research, Mapping, and Planning.
Operations – Content Creation, Platform Management, and Campaigns.
Analytics – Excel for Digital Marketing, Data extraction, and A/B Testing.
Reporting – Visualization and Presentation of Performance Metrics, Dashboard Creation.

Who should Enrol.

Graduates In All
Fields

Entrepreneurs and Business Owners

Digital Marketers and Social Media Managers

Course Features

Lectures: Active engagement with enriched course contents
4 hours per day
Class size: 30 - 40
e-learning on Zoom
Skill level: Beginner
Assessment: Assignment, presentation, exam
Pass mark: 75%
Certification: Yes

Course Benefits

Certificate after successful course completion.
Strategic insights to Digital Marketing, Analytics and Reporting.
Analytics reports and dashboards.
Job referrals and recommendation letter.
Dataleum Alumni membership.
Participation in data hackathons, seminars and other events hosted by Dataleum.
Acess to resources for further learning and mentorshipss.